Four modes of operation in China's stadium industry :
Stadium ecological industry chain model
The ecological industry chain model of sports venues is a new idea of integrated management of venues. Taking China Sports as an example, the four core businesses of China Sports industry stadium ecological industry chain model are: venue whole industry chain service, top event operation, sports comprehensive service and sports theme real estate development. The whole industry chain service of the stadium covers all the life cycles of the stadium, and is committed to providing one-stop full chain service of the stadium in the early stage consultation, venue design, financing and construction, construction management and operation management for large stadiums. It is precisely by virtue of this that China Sports Industry has become the largest cross-regional financing, construction and operation management of large-scale sports venues and facilities.
Urban sports service complex development model
With the deepening of residents' health concept and the upgrading of consumption, the urban sports service complex model of "exercising, shopping, entertainment, etc., in the community" will be developed rapidly. It is understood that the Chinese sports industry has taken the lead in Ningbo to launch the urban sports service complex, the traditional business center has evolved into an experience-centered business center, and the purposeful consumer group has turned to the sustainable consumer group.
ppp mode
The PPP model of sports venues is from the perspective of financing, that is, the government and enterprises cooperate to build sports venues and facilities, or introduce social capital into the market to turn many expenses and costs into benefits in a market-oriented way. Of course, the stadium PPP project is a big investment, if only from the return cycle of 10 years or longer, for corporate capital or investment fund management is not a small pressure, so in the industrial chain to complement other formats, such as real estate industry, entertainment industry, etc., to see the return of comprehensive formats. From the form of fund entry, in the early stage of the venue PPP will enter in the form of equity, playing the role of early capital; When the project is gradually stabilized, the fund will generally enter in the form of bonds.
Sports town model
Sports town has sports function attributes, an area of 3-5 square kilometers, a three-year plan of more than 2 billion yuan, with tourism attributes, distinct local characteristics of the characteristics, is a combination of tourism, culture, health and other project elements of the new form of sports industry. Sports town is the advanced form of venue operation. If the venue operation realizes the needs of people's exercise, then the sports town realizes the function of people's second residence.
